Rebuild
The site is five years old. It no longer looks like what you sell, it reads badly on a phone, and the smallest change means calling someone. Rebuilding, in that case, first means breaking none of what already works.
A site that has existed for years has accumulated an invisible value: addresses Google knows, pages receiving visits without anyone tending to them, product entries written one by one. A rebuild that ignores that inheritance sends traffic falling for months, and it is the most common complaint heard about rebuilds that went wrong.
So we start by surveying what exists, page by page, before drawing anything. The addresses that disappear are redirected to their replacements. Those receiving traffic are kept as they are wherever possible.
Sometimes that survey concludes the opposite. When the platform is too badly built, taking it on costs more than starting again, and we say so before the quote rather than halfway through the work. The project then becomes a new build, with the redirection plan on top, and it is costed as one.
Preserving what exists is only the defensive half of the work. The other half plays out on two measures: how many visitors arrive, and how many of them get in touch. What moves the first is almost always the same set of things, display speed, readability on a phone, titles that echo what your customers actually type, and one page per subject rather than one page covering everything at once.
The second has more to do with the path than with the drawing. A phone number found without looking for it, a form checked to make sure it really lands in your inbox, and a next step offered at the end of every page, not only at the top of the home page. We record both series before the rebuild and after, so it is judged on measurements rather than on an impression.
What is included
- A survey of the existing pages and of those receiving traffic.
- Layouts at the three screen widths that matter, phone included.
- Existing content carried over, and the missing pages written.
- Every abandoned address redirected to its replacement.
- Go-live, and a check that the addresses respond after the switch.
A rebuild, before and after
Cogito SuisseWordPress
Before: the site in place, its structure and the rankings to preserve 
After: same platform and same structure, the identity, the speed and the search rankings redone
What it costs
On requestafter diagnosis
- A diagnosis first: what can be reused, what cannot
- Inventory of existing addresses and a redirection plan
- Search rankings already earned are preserved
- A firm quote after the diagnosis, with no revision along the way
What makes it vary: The condition of the existing site, above all. Two sites of the same size can take three times as much work depending on how they were built.
When taking over costs more than starting again, the diagnosis says so and the project becomes a new build.