A site nobody finds is a brochure in a drawer. There are several ways of being found, and only one way of knowing whether it is working. We can work on any of them, on their own or together, on the site we built or on yours.
Clio Goldbrenner
Cost per purchase on the Meta retargeting campaign, against the previous period on the same channel.
Return on ad spend over the same period. The cost per purchase falls and the average basket rises: the two effects add up.
Source — Meta Ads Manager.
Cogito Belgique
Share of visitors who fill in the contact form, after we stepped in. Organic traffic is up, the UX/UI work converts more of those visitors, conversion rate multiplied by three.
Source — Site statistics, forms submitted.
Most agencies sell a channel. You buy search from one, advertising from another, and nobody touches the site receiving the visitors. That is convenient to invoice and bad for you: most of what makes a page rank, its structure, its speed, its addresses, its titles, is decided inside the site, not alongside it.
We take both ends. Where we built the site, corrections happen the day they are identified rather than waiting on someone else. Where we did not, we start by saying what in the existing setup is capping the results, before a single line has been written.
These ways of being found are not worth the same over time, and each is a separate engagement: you take one, or several, depending on what you want and how soon. Organic search, what the trade calls SEO, is built over months and keeps producing once you stop paying. Advertising produces enquiries from day one and stops dead when the budget does. Social media goes after people who were not looking for you yet. As for answers from AI assistants, they hold a place of their own: an assistant does not pick its sources the way a search engine does, which changes how the pages are thought out and written from the start.
Then there is the one that makes all the others arguable, measurement. Without measurement, an agency can claim anything for a year. We install the measurement before the first euro is spent, and we look at enquiries received rather than visits, because a visit does not pay an invoice.
One thing we will not do, and it puts some people off. We do not sell a monthly dashboard showing rising curves that never say what they produced. If enquiries are not going up, we say so and we look for why, even if that means concluding the channel does not suit your business.
Not sure which of these channels suits you? That is the first question we settle, and it is settled on your numbers, not on a grid.
No. No position, on no query, at no date. Nobody controls Google's ranking, and a supplier who guarantees first place is selling either a query nobody types or a method that will cost you dearly the day it is penalised.
Rarely. They do different jobs: advertising brings enquiries while organic search settles in, and campaigns reveal within weeks the wordings on which to build the pages that will remain.
Yes, and that is the most common case. We work on it directly where we can, or pass our recommendations to whoever looks after your site where we cannot.
The question is taken from the other end: what a customer is worth to you, and therefore what you can pay to win one. Without that figure nobody can say whether a campaign is good, and the conversation drifts to the cost of a click, which means nothing.
Partly, yes. Server logs count the pages served without a cookie, without a third party and without a banner. They do not say who comes back or where each visitor came from, but to know which pages are working they are often enough.