Journal

Site notes. Each one starts from a decision taken on real work, states the constraint it began with and what the trade-off cost. We publish the reasoning, not the instructions.

Notes

4 septembre 2026Websites
Making an exhibition with no gallery visitable
The Bozar case in full: what was missing, how we established it, and why visitors turned up at the ticket desk of an exhibition that existed nowhere.
2 septembre 2026Automation
What an agent actually does
The difference with ordinary automation, what agents in service actually do, and where their scope stops.
31 août 2026Marketing
Assistants' answers: what can be observed and what is guessed
What can be measured today, what will stay out of reach, and the decision to allow or refuse the assistants' crawlers.
27 août 2026Websites
A catalogue in three languages, one source
The three kinds of field on a multilingual product page, and why the reference is never translated.
24 août 2026Automation
Sovereignty, or simply knowing where your data lives
Why we talk about data residency and proof rather than sovereignty, and what self-hosting genuinely costs.
19 août 2026Websites
Connecting a shop to real stock
Why stock is a question of authority before it is a technical question, and what breaks when it is left unsettled.
14 août 2026Marketing
Count the enquiries, not the visits
Which event to track, why visits settle nothing, and what consent requires before the first line of measurement.
11 août 2026Websites
Repair rather than rebuild
What a diagnosis covers, why ownership of the domain is checked first, and in which case a rebuild is the right answer.
6 août 2026Automation
The tasks you should not automate
Three criteria for ruling a task out, and the reason a free audit always concludes that you should buy something.